When it comes to selecting the best Youtube and Twitch influencers, we focus on content creators witha proven interest in your game’s genre, or those who have played similar titles in the past, in order to achieve the most authentic and impactful content.
We involve them in special activities like launch events. We also strife to establish long term partnerships with creators for titles that receive new content regularly for a long period of time. For a broader approach, we manage services like
Keymailer together with our clients.
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For paid cooperations we work with influencer agencies and managers. We aim to create as big of an impact as possible at a specific point in time, e.g. at launch or during a large update. We also use this approach when it comes to creators who can only be approached via their agencies or managers.
As for earned content, we offer a good return on investment for paid activations. If required, we develop campaign plans and a social media concept with the agency, monitor success and negotiate follow up activities.